Management Essay -- Business Management

Management It is almost always a team of people doing a task is better off than a person doing it. And if the leader is a narrow-minded, tyrant that has the stubbornness of a 5-year old child and the temper of a grumpy old person constantly on the verge of explosion, it is sure that the autonomy of the company will by out of sync. It was 2 years ago that a CEO had almost single-handedly almost brought a company to its knees, sending shock throughout all corners of Wall Street. He went by the name of â€Å"Chainsaw Al.† The near crumble of Sunbeam Corporation, a company that specializes in making household and outdoor goods, laid basically in the personality of Al Dunlap and his style of management, where he was autocratic and the structure was too top-down. When organizational structure is so top-down that information and advice only flow downwards and employees’ suggestions are ignored, problems are bound to occur sooner or later. After his one-man show, conducing chaos an d disorder, the board of Sunbeam could no longer stand the horrid situations and fired him. â€Å"You guys are responsible for the demise of Sunbeam! I’m here to tell you that things have changed. The old Sunbeam is over today. It’s OVER!!,† Dunlap screamed at his executives (Byrne 132). â€Å"It was like a dog barking at you for hours. He just yelled, ranted, and raved. He was condescending, belligerent, and disrespectful,† recalls Richard L. Boynton, president of the house-hold products division, during their first of many horrifying executive meetings (Byrne 132). Dunlap had made a name for himself on Wall Street by previous reigns as the best CEO there is, by way of a harsh, tyrannical attitude displayed by mass layoffs to cut excess baggage and a military-like atmosphere. A good leader is someone that shows and leads his troops into the direction that is right for the corporation. Dunlap clearly had a clear idea of what direction he wanted Sunbeam to go in, it was his way of leading them towards his vision that was wrong. One of A l Dunlap’s major faults was his use of power, which lead to doubts in his non-programmable decisions and a group of unhappy campers in his office. Power is the potential to influence people and their behaviors to accomplish something. Al Dunlap had many forms of power that enabled him to lead Sunbeam. First of all, he had legitimate power, pow... ...ith happy employees who respect their leader. The factors of a bad leader, no team work, a bad personality, and the wrong purpose for improvement lead to a bad situation that had no ending of continuous problems since not many people had the power to control him, besides the board of directors which he had hand-picked himself. Dunlap’s firing turned way overdue mainly because many people had relationships with Dunlap that went way back in times. And even when he did get fired, many did not want to be the one announcing his departure. Dunlap’s firing was bound to happen sooner or later since nothing he had done profited the company. Feeling betrayed by Sunbeam and his board, one of his last quotes at a leadership lecture in Australia was â€Å"If you want a friend, buy a dog. I’ve got two† (Byrne 149). Even after all the chaos he caused, he is still so stubborn and caught up in his ego to realize what he had done wrong at Sunbeam. Admitting to one’s mistake is one of the first st eps towards improvement and success. It is no wonder why he’s still unemployed today. Bibliography: Byrne, John A.. 1999 October 18. â€Å"Chainsaw.† BusinessWeek, 128-149.

Elizabeth Bishop Essay

Elizabeth Bishop is a very highly skilled poet. She deals with several different but equally interesting subject matters. I am personally drawn to many elements of her work, for example her themes and style of writing. Bishop deals with many different themes, including family, death, beauty and survival. She also uses a very unique and intriguing style of writing. Bishop has a remarkable eye for detail, her poems reach a conclusion and she puts a huge amount of her own life into her work. Firstly I will look at the themes of her poetry. Family, childhood and home are recurring themes throughout her poetry. Bishop had quite an unfortunate childhood and lost both her parents at quite a young age. This is reflected in the unnerving images she often employs in accounts of her childhood. This theme is central to many of her poems. â€Å"Sestina†, for example, is dominated by mages of rain, failing light and tears. Also in â€Å"First Death in Nova Scotia† she captures the confusion of a child faced with the inexplicable fact of her cousin’s death. The use of the third person voice in â€Å"sestina† blends the poet’s adult perspective with the child’s. It also allows Bishop to distance herself emotionally. Quite noticeably there is no mother in â€Å"sestina†, which is reinforced by the repetition of â€Å"grandmother.† This lack of parental figure in Bishop’s life is common in her poems, all but â€Å"First Death in Nova Scotia†. â€Å"Come,’ said my mother† Bishop lost her mother at five years of age. Although her mother didn’t die at this time it is notable that the only poem in which she is mentioned is predominantly about death. It seems Bishop never knew a true home and her search for a sense of belonging is apparent in â€Å"Filling Station.† At first she is disgusted by the â€Å"dirty† filling station. However as the poem progresses she discovers that it is a â€Å"family filling station.† She notices a warmer, more feminine touch in the home. â€Å"They lie upon a big dim doily draping a taboret.† Bishop tells us that â€Å"somebody† embroidered the doily. This somebody is the mother of the â€Å"greasy sons.† There are also many other domestic comparisons in her work, such as the reference to â€Å"ancient wallpaper† and â€Å"tarnished tinfoil† in â€Å"The Fish.† â€Å"The Fish† uses many different types of descriptions. Bishop’s use of both factual, objective imagery and aesthetic, subjective imagery is an element of her work which really appealed to me. In contrast to factual description such as â€Å"rags of green weed hung down† there is quite a bit of romanticising such as â€Å"five haired beard of wisdom.† There is also a contrasting link between the fish and roses. Once again Bishop takes something quite unpleasant and makes it beautiful. â€Å"Speckled with barnacles† is hardly a pleasant image, much like the skin of the fish hanging off. However Bishop’s carefully chosen language shows beauty. Bishop also finds beauty in the most miserable of scenes. This is clear in â€Å"The Prodigal.† The prodigal lives in a pig sty, he leads a truly disgusting life. However Bishop’s ability to find beauty in the most miserable of places shines through. â€Å"The sunrise gazed the barnyard mud with red.† Beauty is discovered through a series of observations in â€Å"Filling Station.† At first glance the filling station is a filthy and thoroughly unpleasant place to be. â€Å"Oil-soaked, oil-permeated to a disturbing overall black translucency.† However she continues to discover more and more about their home and the images become more pleasant. â€Å"Embroidered with daisy stitch with marguerites.† Another interesting theme throughout Bishop’s work is death. â€Å"First Death in Nova Scotia† deals with a child’s first experience of death. The child is younger than five and doesn’t understand death. This is showing where she speaks about the stuffed loon. â€Å"Since Uncle Arthur fired a bullet into him he hadn’t said a word.† The child doesn’t understand what has happened or what will happen to â€Å"little cousin Arthur.† She is unfamiliar with coffins and compares his to a â€Å"little frosted cake† because it is small and white. In the final lines of the poem the child becomes frustrated due to her confusion. â€Å"But how could Arthur go and the roads deep in snow?† Throughout â€Å"The Fish† the animal’s life is in the speaker’s hands. She holds him â€Å"half out of water,† while he breathes in the â€Å"terrible oxygen†, the fish is slowly dying in her hands and she must decide whether or not he is worth saving. Ultimately the speaker decides the fish is far too â€Å"venerable† to lose its life. â€Å"And I let the fish go.† The final theme I will look at is survival. This is shown best in â€Å"The Fish† and â€Å"The Prodigal.† â€Å"The Fish† shows that nature’s creatures are like humans in their ability to suffer and learn from that suffering. The â€Å"tremendous† creature has escaped death at the hands of previous fishermen 5 times. â€Å"A five haired heard of wisdom trailing from his aching jaw.† The word â€Å"wisdom† shows that he has become wise from his struggles. â€Å"The Prodigal† shows survival in a different sense. The alcoholic in this poem will endure anything to maintain his addiction. Surviving in vile conditions to maintain his drinking. â€Å"The Prodigal† also made me question my own attitudes towards addiction, helping me to understand and sympathise with it. Many poems have attention to the senses. This shows Bishop’s commitment to detail. This is very strong in â€Å"The Prodigal.† Sound, â€Å"their little feet and snored;† smell, â€Å"the brown enormous odour;† touch â€Å"he leaned to scratch her head;† and sight â€Å"plastered half way up with glass smooth dung.† This attention to all our senses is also strong in â€Å"The Prodigal†. Sound, â€Å"their little feet and snored†; smell â€Å"The brown enormous odour†; touch â€Å"he leaned to scratch her head†; and of course sight â€Å"the sty was plastered halfway up with glass-smooth dung† Our senses are also used in â€Å"Sestina†. Sound, â€Å"rain that beats; smell â€Å"she cuts some bread†; touch â€Å"she thinks the house feels chilly†; and finally sight â€Å"With crayons the child draws a rigid house†. Bishop’s concern with every day, ordinary objects also adds to her compelling dedication to detail. This is at the heart of â€Å"The Fish,† â€Å"Filling Station† and â€Å"First Death in Nova Scotia.† As such she allows us to see how wonderfully attractive the world can be if we stop and pay attention to the details. In â€Å"The Fish† for example, Bishop describes a â€Å"tremendous,† fish that she caught. She compares the fish’s skin to â€Å"ancient wallpaper† and speaks of the â€Å"rosettes of lime† that she sees. Even the aspects of the fish that she cannot see, his insides and entrails, she describes in intricate detail. Likewise this fascinating attention to detail is also apparent in â€Å"Filling Station.† Standing before an average filling station the poet becomes increasingly curious about the place. â€Å"Why the extraneous plant?† she wonders. In â€Å"First Death in Nova Scotia,† we discover Bishop’s commitment to detail was something she possessed even as a young child. â€Å"Edward, Prince of Wales†¦ with Queen Mary.† As she tells this poem from her childhood perspective the images are childlike and unusual, however they stay true to her particular technique. This ability of Bishop’s to see beyond the ordinary, to note and appreciate the wonder in the everyday objects around us is refreshing All of Bishops poetry reveals how time spent observing the world around us can lead to interesting conclusions and insights. Colour is also an appealing quality of her work. There is a lot of colour throughout â€Å"The Fish†, we never go more than a few lines without the next addition of colour. These colours get much more vibrant as the poem progresses, going from his â€Å"brown skin† to â€Å"rusted orange.† The steady progression of colour ultimately leads to the exclamation â€Å"rainbow, rainbow, rainbow!† In â€Å"The Prodigal† she mentioned â€Å"the brown enormous odour.† Attaching a colour to the odour strengthens the unbearable stench and I think it creates one of Bishop’s strongest descriptions. Unlike â€Å"The Fish†, â€Å"First Death in Nova Scotia,† references the same colours repeatedly. Red and white are repeated and references continuously. The â€Å"frozen lake† which the loon sits on is mentioned twice along with â€Å"frosted cake,† â€Å"white like a doll,† and â€Å"left him white forever.† This colour may represent peace or innocence. The child also mentions the loon’s â€Å"red eyes† twice, as well as â€Å"a few strokes of red† and â€Å"warm in red.† This may represent pain or suffering. There is also reference to colour in â€Å"Filling Station.† The difference here is that Bishop focuses on the lack of definite colour. Greys and blacks make up the scene, â€Å"Black translucency.† The repetition of â€Å"dirty† reinforces this. The lack of colour makes the comics stand out, â€Å"the only note of certain colour.† A common theme throughout all of Bishop’s work is her ability to reach a conclusion in order to end the poem. Her conclusions include â€Å"And I let the fish go†; â€Å"But it took him a long time finally to make his mind up to go home†; â€Å"The child draws another inscrutable house† and â€Å"Somebody loves us all†. Quite notable there isn’t a pleasant ending to â€Å"First Death in Nova Scotia† which reinforces the lack of understanding in the child and her inability to give her cousin a happy ending. What I personally admire most about Bishop’s work is how much of herself she puts into her poetry. On a deeper level, â€Å"Filling Station† may be about Bishop herself. She missed and longed for a mother figure in her own life. Sadly she and her mother were separated when she was only 5 years old. â€Å"Sestina† deals with the period of time just after the separation. The mother is absent from the scene and she draws a man who we presume is her late father. â€Å"Then the child puts in a man†. â€Å"The Prodigal† represents her problems with alcoholism and was inspired by drinking in a barn. She, like the prodigal, suffered with addiction. â€Å"First death in Nova Scotia† is the only poem where Bishop mentions her mother, showing us she has some memory of her. It is significant that the only poem where she mentions her is one where death and the understanding of death is the central theme. â€Å"The Fish† shows the ability to struggle on and survive, despite all odds. The Fish was like Bishop because it had grown tired of fighting for its life. Bishop’s poetry displays her need throughout her life to find stability and order. Bishop never outgrew the loss of her mother and the terrible feeling of not belonging. Elizabeth Bishop’s work is fantastic and compelling, allowing the reader to see into her own life through varied themes and subject matters. Her style of writing is appealing and unusual and this makes her an incredibly skilled poet. Bishop is honest in her portrayal of her upbringing which is undoubtable very appealing.

Free Essays on Beowulf Questions

Companion Questions for BEOWULF- Chapters II- XVI 1. What does the poet tell us about Grendel’s origins? The poet tells us that Grendal is a descendant of Cain who slew his brother Abel (children of Adam and Eve) for this reason the Lord drove Cain far way from mankind. From Cain came all that is evil, including Grendel. 2. Why does Heorot remain empty for 12 years? One night the Grendel went to Heorot and slaughtered 30 men. He did this repeatedly and the men were powerless against the beast. This torment continues for 12 years leaving the Heorot empty. 3. Explain why Grendal does not touch King Hrothgar’s throne. What does Hrothgar resort to in an effort to save his guest-hall? Grendel does not touch King Hrothgar’s throne for fear of the Lord and what he might so to him. Hrothgar resorts to setting a guard at the front of the hall as a â€Å"hall-guardian.† 4. What is Beowulf’s motive for traveling to Hrothgar’s Country? What does he and his men so upon their arrival? Beowulf has heard about Grendal and wants to help Hrothgar defeat it. Upon their arrival to the kingdom, Beowulf introduces himself, states his reason for being there, and asks to meet with the King. Once he was with Hrothgar he offered his help. Hrothgar accepted his help, and prepared a feast for him and his warriors. 5. How is Beowulf taunted by the jealous Unferth? How does Beowulf reply to these taunts? Unferth begins to taunt Beowulf by claiming that he once lost a swimming match against Breca , and says that he will be defeated again by Grendel. Beowulf replies to these claims by calling Unferth a drunk, and tells the men the truth about the swimming battle. 6. Describe what happens to Grendel when he raids Herot and finds Beowulf there. When Grendal walks into Heorot he begins by devouring a warrior. He strikes to grab Beowulf and is surprised by his strength. Terrifies and in shock he thinks to go back to his swamp, but Beo... Free Essays on Beowulf Questions Free Essays on Beowulf Questions Companion Questions for BEOWULF- Chapters II- XVI 1. What does the poet tell us about Grendel’s origins? The poet tells us that Grendal is a descendant of Cain who slew his brother Abel (children of Adam and Eve) for this reason the Lord drove Cain far way from mankind. From Cain came all that is evil, including Grendel. 2. Why does Heorot remain empty for 12 years? One night the Grendel went to Heorot and slaughtered 30 men. He did this repeatedly and the men were powerless against the beast. This torment continues for 12 years leaving the Heorot empty. 3. Explain why Grendal does not touch King Hrothgar’s throne. What does Hrothgar resort to in an effort to save his guest-hall? Grendel does not touch King Hrothgar’s throne for fear of the Lord and what he might so to him. Hrothgar resorts to setting a guard at the front of the hall as a â€Å"hall-guardian.† 4. What is Beowulf’s motive for traveling to Hrothgar’s Country? What does he and his men so upon their arrival? Beowulf has heard about Grendal and wants to help Hrothgar defeat it. Upon their arrival to the kingdom, Beowulf introduces himself, states his reason for being there, and asks to meet with the King. Once he was with Hrothgar he offered his help. Hrothgar accepted his help, and prepared a feast for him and his warriors. 5. How is Beowulf taunted by the jealous Unferth? How does Beowulf reply to these taunts? Unferth begins to taunt Beowulf by claiming that he once lost a swimming match against Breca , and says that he will be defeated again by Grendel. Beowulf replies to these claims by calling Unferth a drunk, and tells the men the truth about the swimming battle. 6. Describe what happens to Grendel when he raids Herot and finds Beowulf there. When Grendal walks into Heorot he begins by devouring a warrior. He strikes to grab Beowulf and is surprised by his strength. Terrifies and in shock he thinks to go back to his swamp, but Beo...

Natural Capitalism Essays

Natural Capitalism Essays Natural Capitalism Essay Natural Capitalism Essay Natural Capitalism by Amory Lovins (www. natcap. org) Capital It’s the accumulated wealth in the form of investments, factories, and equipment. An economy requires four types of capitalism to function: 1. Human capital – labour intelligence, culture and organization 2. Financial capital – cash investments, and monetary instruments 3. Manufactured capital – infrastructure, machines, tools and factories 4. Natural capital – resources, living systems ecosystem services The first 3 forms of capital are used to transform natural capital into the stuff of our daily lives: cars, highways, cities, bridges, houses, food, medicine, hospitals and schools. Capitalism is a financially profitable, non-sustainable aberration in human development and does not conform to its own accounting principles. It liquidates capital and calls it income and it neglects to assign any value to the largest stocks of capital it employs – the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital. This deficiency in business operation can’t be corrected by simply assigning monetary values to natural capital for 3 reasons: 1. Many of the services we receive from living systems have no known substitutes at any price. Ex; oxygen production by green plants. 2. Valuating natural capital is a difficult and imprecise exercise. -Biological services flowing directly into society from the stock of natural capital are estimated at $36 trillion vs the annual gross world product estimated at $39 trillion. 3. Machines are unable to provide a substitute for human intelligence, knowledge, wisdom, organizational abilities and culture. The sum value of human capital is 3x greater than all the financial manufactured capital reflected on global balance sheets. Conventional Capitalism: In order to bring about any comprehensive economic and ecological change we must understand the basis of present economic thinking. The Industrial Revolution brought about this primary economic ideology summ arized below: * Economic progress can best occur in free-market systems of production and distribution where reinvested profits make labour and capital increasingly productive. Competitive advantage is gained when bigger, more efficient plants manufacture more products for sale to expanding markets. * Growth in total output (GDP) maximizes human well-being. * Any resource shortages that do occur will elicit the development of substitutes. * Concerns for a healthy environment are important but must be balanced against the requirements of economic growth, if a high standard of living is to be maintained. * Free enterprise and market forces will allocate people and resources to their highest and best uses. Natural Capitalism: Four central strategies of Natural Capitalism are: 1. Radical Resource Productivity: It’s the cornerstone of natural capitalism because using resources more effectively has three significant benefits: * Slows resource depletion at one end of the value chain. * Lowers pollution at the other end * Provides a basis to increase world-wide employment with meaningful jobs. The result is lower costs for business and society. Radical resource productivity strategies can nearly halt the degradation of the biosphere, make it more profitable to employ people and thus safeguard against the loss of vital living system and social cohesion. 2. Biomimicry: It’s reducing the wasteful throughput of materials (eliminating the very idea of waste) by redesigning industrial systems on biological lines that change the nature of industrial processes and materials. Materials are constantly reused in a continuous closed cycle thereby eliminating any waste product or toxicity. . Service and Flow Economy: It’s an economy that is based on a FLOW of economic SERVICES that can better protect the ecosystem services upon which it depends. It’s a fundamental change in the relationship between producer and consumer, a shift from and economy of goods and purchases to one of service and flow. This concept entails a new perception of value, a shift from the acquisition of goods as a measure of affluence to an econ omy where the continuous receipt of quality, utility, and performance promotes well-being. This concept offers incentive to put into practice the first two innovation of natural capitalism: 1. Restructuring the economy to focus on relationships that better meet customers’ changing value needs 2. Offer rewards automatically for both resource productivity and closed-loop cycles of material usage. 4. Investing in Natural Capital: It’s the re-investment in sustaining, restoring, and expanding stocks of natural capital, so that the biosphere can produce more abundant ecosystem services and natural resources.

Personnel Resourcing and Development Essay Example | Topics and Well Written Essays - 2250 words

Personnel Resourcing and Development - Essay Example It includes the required outcomes of an organisation with the contribution from the individuals or the teams. It is essential to achieve the strategic objectives of an organisation as well as an individual. Moreover, performances encompass both the financial and the behavioural outcomes of an individual. This is due to the fact that an individual’s behaviour may lead to the final outcomes. Thus, it can be affirmed that performance of an individual is directly correlated with the potentials of an individual which is based on his/her method of comprehension and realisation (Australian Public Service, 2001). Performance management is referred as the procedure of creating a working situation, which can enable individuals to enhance their quality of performances. It is described as the procedure of monitoring and analysing the performances of an individual in order to obtain requisite outcomes (Melin, 2010). It is necessary because it may lead to varied rewards and recognitions, re sulting in augmentation of the brand image of an organisation as well as reputation of an individual. The prime objective of performance management system is to train and to educate the staff in order to enhance the level of performances. It also helps in attainment of constructive and constant feedback about the underlying barriers of the performances of an individual so that it can be treated to reduce those discrepancies (Dattner, 2010). Subsequently, performance management system also facilitates in evaluating the high as well as poor performers of a particular group, which provides a detailed idea about the types of training programmes required to maintain the trends of performances (Apriority Learning, n.d.). For this reason, performance management is described as the current buzzword, which plays an active role for an organisation that facilitates in its sustainability in this era of competitiveness. In order to do so, performance management system includes certain specific c omponents, namely planning, reassessing and performance appraisal and constant feedback (Slideshare, n.d.). This aspect is depicted in the below figure. Performance Management Components Source: (Slideshare, n.d.) Planning is the most crucial part of the performance management procedure which forms the fundamental source of performance appraisal (Apriority Learning, n.d.). It is mainly performed in order to evaluate the level of performance of an individual among other employees of an organisation. This method of performance appraisal is done with joint effort of appraisee along with reviewee to detect his/her level of action. With the help of this process, the major areas of responsibility along with individual skills, knowledge and priorities can be easily analysed (Department of the Interior, n.d.). Moreover, it also helps in development of an action plan in order to enhance the level of performance thereby diminishing the drawbacks or shortcomings. Other than this, reviewing als o plays an active role in the entire process of performance management system. In this process, the appraisee is offered a form to appraise him/her-self, but later again reviewed or quantified by his/her seniors (Slideshare, n.d.). After completion of the entire process, the reviewee provides a dynamic contribution within the process of appraisal in order to investigate the loopholes of the performance and to overcome them (Melin, 2010). It also helps in constant progress and development of the individuals through varied types of guidance programmes, which might facilitate in augmenting those loopholes. In addition to these steps, the other significant component of performance ma

Political Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Political Communication - Research Paper Example Questionnaires were used to collect the data using the correlation design. The data was analyzed b use of tables and presented in a pie chart. Television, internet and the newspapers were widely used to transfer and get political information. Further research should be done to determine how politicians can clear their damaged images through political communication. A research should also be carried out to analyze how the political classes manipulate the channels of communication used in political communication to achieve their goals. People should also be able to choose the best channel of communication to ensure political success through political communication. Table of Contents Abstract 2 Table of Contents 3 Chapter one 5 1.0 Background information 5 1.1 Problem statement 6 1.2 Objectives of the study 6 1.3 Significance of the study 6 1.4 Limitations of the study 7 1.5 Theoretical framework 7 Chapter Two 7 2.0 Literature review 7 2.1 Political communication 7 2.2 Channels of commu nication 9 2.2.1. Television 10 2.2.2. Newspapers 10 2.2.3. Internet 10 2.2.4. Radio 11 2.2.5. Other channels of communication 11 Chapter Three 11 3.0 Research methodology and Design 11 3.1 Research design 11 3.2. Study location 12 3.3. Target population 12 3.4 Sample and the sampling procedures 12 3.5 Research instrument 12 3.6 Data collection methods 13 3.7 Data analysis 13 3.8 Data presentation 13 Chapter four: 13 4.0 Data Analysis 13 4.1 Data Analysis 13 Table 1: show the various channels of communication used in political communication, their use and the number of people the reach and the effects the have on the population. 13 Figure 2: A Pie Chart showing the percentages of the frequency of the channels used in political communication 14 Chapter five 15 5.0.Conclusion 15 6.0.Recommedations 15 References 16 Chapter one 1.0 Background information Graber (2005) argues that the study of political communication came into existences since the early days during the Aristotle’s rhetoric’s and politics written around 350 BC. Predictions have also been made that it could have started around 2,000 years. Political communication has it roots from communication and political science. It is concerned with the transfer of information and how this information influences the political world. It is mainly concerned with transfer of information during the political campaigns and the governments’ role in information technology, laws and regulations regarding communication policies and news broadcasting. In the modern day political communication addresses issues regarding power relationships, icons, the individual’s activities, political considerations as regards to the candidates and the symbolic structure of politics (McNair, 2003). The main goal of political communication is to pass a message that will influence the voters’ population. To be able to gauge their capabilities, political candidates are involved in the public debates where i t is determined who has the power to endorse, allow proper distribution of resources, ability to make concrete decisions and has social standings just like in America. Information in political communication moves across among the political elites, from the public to the relevant people in [power and from the political class down to the public. Information is organized and passed on by the political actors such as the parties and other groups interested in the